The Elements of Technique
General Projects wanted to provoke conversation about its new, highly sustainable building Technique, and to position it as a benchmark for future developments.
We produced a film that captures the building’s spirit of invention and reinvention, while ensuring the market could understand the value proposition succinctly.
The building is uniquely positioned in the market, it quickly received offers on multiple floors and is attracting consistent viewings.
Great Stories Sell
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