My Favourite Things
Mandarin Oriental wanted to generate more bookings for their Geneva hotel.
We saw that there was potential to attract more holiday makers to the city and so sought to reposition Geneva and the hotel as a family destination. The Sound of Music provided the inspiration as we took a childlike journey through some of the most beautiful sites in Geneva.
Shown within the hotel’s internal TV channel, the film generated a 300% increase of internal bookings and made it possible for even more visitors to experience some of their favourite things.