How To Cook An Egg
Michelin asked us to create a short film that linked gastronomy with film making for their 2019 star revelation. It was to be hosted at the IMAX, so the film was to be shown on a 70ft screen.
Inspired by French Left Bank cinema and surrealist art, we created a short film that showcased three leading chefs and their different approaches to the humble egg.
The film was shown to an audience of chefs, food critics and haute cuisine royalty. The film brought even more sparkle dust to the event and helped to attract tens of thousands of streaming views via Michelin's Facebook channel.
One Giant created a distinctive film that perfectly fulfilled our brief and delighted our audience. The process was pleasurable and collaborative too.