Tower 42 Estate
15 Bishopsgate, Tower 42’s bijou little sister, was due to be reimagined. The challenge was to have the building and estate to appeal to a broader market than the typical city resident. That was tricky when the city is perceived to be a closed shop.
With the help of writer and historian Dan Cruickshank we crafted a narrative around the changing face of the city, to help transform the perception of the area and its future.
The film attracted interest from the creative and tech sector who reported that, until they saw the film, would not have considered the area. WeWork were inspired by the possibility of both the space and the area and took the entire building on a single tenancy.
One Giant’s approach was truly refreshing. The outcome was creative, original and stylish. We showed the film on our annual trip and it got the whole company to their feet. The film was brilliantly received externally as well and helped us to secure our tenant quickly and efficiently.
Winner - Branded Content Silver Award - W3